Selling to businesses?
You built it. Now sell it.
Waving writes your cold emails, sends them from your own domain and follows up. You read and approve every one, and it stops the moment they reply.
Including VAT. Ten minutes to set up. Cancel any time.
Sound familiar?
The app took a weekend. Customers are the bit nobody automated.
You can ship a product in days now. Finding the first people to pay for it still means writing to strangers, following up, and not ending up in their spam.
How it works
Three steps, and the sending looks after itself.
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1
Connect your domain
Add a few records where your DNS lives. Waving tells you exactly what to paste, and ticks each one off within seconds of it going in.
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2
Bring your leads
Upload a list, or have your agent add them over MCP while you work. Waving checks each one before anything is written.
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3
Read it, approve it
Waving writes the first email and the follow-up. Nothing sends until you approve it, and the follow-up stops the moment they reply.
Why it lands in the inbox
Nothing about it says it came from a tool.
- Your own domain.Never a shared one, and never "via" anything in their inbox.
- Written like a person.Plain text, or HTML with your logo if you want it. Your signature, your words.
- No giveaways.No rewritten links, no unsubscribe bar, no bulk headers. An opt-out in your own words.
- Paced, not blasted.Sent through the day, a few at a time, with a new domain warmed up slowly.
- The law checked for you.Built for PECR and UK GDPR. Sole traders and personal addresses are stopped at the door.
- You approve every one.Not optional, and it cannot be switched off. That is the point.
Pricing
What it costs.
Simple, and the same for everybody. Prices include VAT, and nothing is charged until your account is live.
Solo
£25a month, including VAT
One business, one sender.
- One sending brand
- 500 sends a month
- 250 AI credits, enough to write every email you can send
- Your own lead sources. Apollo on your own account, or a list you upload
- Every guard and every check, and nothing sends until you approve it
Multi-brand Most room
£75a month, including VAT
Several businesses, or one with several sending domains.
- Several sending brands
- 2,500 sends a month
- 1,250 AI credits
- Your own lead sources. Apollo on your own account, or a list you upload
- Every guard and every check, and nothing sends until you approve it
Top-ups, not tier changes.£6 for 500 more sends. £12 for 250 more AI credits, including VAT. Buy them when you need them and not before.
One credit writes one lead.The first email and the follow-up, both. So 250 credits is 250 people written to properly, not 250 emails.
What 500 sends gets you.Cold outreach that is targeted well gets a reply from 1 to 5 in every 100, and up to 8 or 10 when it is targeted very well. So 500 sends is somewhere between 5 and 25 conversations. We would rather say that here than have you find out.
Questions
Before you start.
Do I need a list of people already?
You need to know who you sell to. Upload the people you have found as a CSV, or let your agent find and add them over MCP. The free ICP tool on this site helps you work out who to go after first.
Is cold email allowed in the UK?
To limited companies and other corporate bodies, yes, with a reason to write and an easy way to say no. Waving stops sole traders, partnerships and personal addresses unless you have recorded their consent, puts a privacy notice in every first email, and never writes to anybody twice once they have said no.
Does it work with Claude?
Yes. Waving has an MCP server and a Claude Desktop extension, so your agent can find and add leads, check them, write their emails for you to read, and see how it is going. You keep the last word on every email.
What if it is not for me?
Cancel any time. Your plan runs to the end of the month you have paid for, and nothing is charged until your account is live.