Blog
Guides and free ICP templates.
Work out who to email before you email anybody. Every template is a plain text file you can fill in and paste straight into Claude, Copilot or ChatGPT.
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Guide
What is an ICP, and why you should write yours down
An ideal customer profile tells you who to contact, who to ignore and what to say. Here's how to write one in an hour and use it with Claude or Copilot.
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Uncategorized
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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Free template
Accountants and bookkeepers: finding clients before they go looking
A free ICP template for small accountancy and bookkeeping practices, built around new and growing limited companies. Use it with Claude or Copilot to find clients at the right moment.
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Free template
Commercial cleaners and trades: reaching the person who signs the contract
A free ICP template for commercial cleaning companies and B2B trades. Find offices, practices, schools and managing agents near you, and reach the right manager with Claude or Copilot.
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Free template
Estate agents: who should you actually be emailing?
A free ICP template for independent estate and letting agents, focused on portfolio landlords, small developers and employers. Paste it into Claude or Copilot and start finding them.
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Free template
Recruiters: stop emailing everyone who’s hiring
A free ICP template for small and specialist recruitment agencies. Find the companies that need you now, reach the person who hires, and paste it straight into Claude or Copilot.
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Free template
Training providers: reaching whoever holds the training budget
A free ICP template for independent trainers and training companies selling to employers. Find companies that need training now and reach HR or L&D with Claude or Copilot.
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