Free tool

Build your ideal customer profile.

Six short questions, then a plain text ICP you can paste into Claude, Copilot or ChatGPT to find the right companies and write better first emails. Free, no sign up, and nothing you type leaves your browser.

First, a work email.

The tool is free, and nothing you type into it leaves your browser. We ask for an email so we know who is using it.

We keep the address so we know who uses the tool, and nothing else. See the privacy policy.

1About you

What you sell and where. This shapes every email the AI writes for you.

Business name

Where you work

What you sell

What one good client is worth (optional)

What makes you different (optional)

2Who you want to reach

Think about your best three customers. What do they have in common?

Types of business

Company size

Location

Which organisations will you email?

Limited companies and LLPs Public bodies, schools and incorporated charities Sole traders and partnershipsOnly if they have opted in to hear from you

In the UK, sole traders and ordinary partnerships count as individuals. You need their consent before sending marketing emails, so only include people who have opted in. Your ICP will note this.

3Who decides

Job titles of the person who says yes

4Why they buy

What they care about

Signals that it's a good time

Public events that give you a real reason to get in touch now.

Where to find them (optional)

5Who to leave out

Businesses that look right but never buy

6Your offer and tone

The offer you lead with

Tone

Maximum words per email

Your ICP

icp-my-business.md

What next

Paste your ICP into a new chat in Claude, Copilot or ChatGPT.
Ask it: Give me 20 searches to find these companies.
Then: Write a first email to [company] using this ICP.
Send it from your own domain with Waving, and approve every email before it goes.

Build your ideal customer profile.

First, a work email.

How do you want to start?

Your ICP